Basel Nassar, Creator of Boss Nation Brands

“As we continued to evolve the brand, we’ve moved to 100% raw [food for our pets] and the differences are tremendous, just in the overall coat, the mouth, the amount of waste that they produce in the yard, it’s pretty significant. We’re firm believers in raw.”

Listen to Episode #417 Now

This episode is sponsored in part by Smalls Fresh Cat Food and Doobert.com.

Basel Nassar is an entrepreneur with many years of experience creating products designed to boost human digestive health. He has recently made the switch to pet digestive health with his company Boss Nation Brands. Boss Nation creates raw pet foods that act as full nutritional meals, as well as treats full of healthy supplements. Boss Nation also has a charity platform called Boss Cares which partners with local charities to support different initiatives such as TNR, animal training, and adoption.

Stacy and Basel discuss the best ways to transition your pet to raw foods and the health benefits he’s seen in his own pets. Basel also shares his best advice for entrepreneurs and how to cultivate the right team by developing and training people who have the right attitude, instead of trying to hire the perfect candidate.

To find out more about Boss Nation’s pet foods, visit their website.

A transcript for Episode 417 can be downloaded here.