marketing Archives - The Community Cats Podcast

October 18, 2016

Interview! Juan Martinez, Founder and President, JMart Strategies

“Pick one platform, become really good at that platform, before you expand into a second one.” With his 20 years of experience in the legislative and non-profit communications world, Juan has keen insight into the importance of storytelling in the world of social media. He notes that social media has […]

November 1, 2016

Interview! Kristen Petrie, Creative Director, Mellarium and Technical Cat, Community Cats Podcast

“The brand is important and it is an asset to any organization, whether they are big or small. It’s your face to the rest of the world.” Kristen began her career in cat rescue as an adoption counselor at the Merrimack River Feline Rescue Society while launching her own graphic […]

December 10, 2016

Interview! Elizabeth Putsche, Founder, For All Animals

“It’s all about data and supporting information. That’s what really speaks to government officials.” Elizabeth Putsche is the founder and executive director of For All Animals, a 501(c)3 organization that “identifies and fills voids in the animal protection field.” The organization is based in Baltimore, which in 2007 was one of the […]

December 12, 2016

Interview! Christie Keith, Communications Strategist, MI

“For me, it’s all about persuasion.” Christie Keith is a journalist and communications consultant for animal welfare and veterinary medicine. Although she is based in Michigan, she has clients all over the country, including the Million Cat Challenge and Maddie’s Fund. Christie is passionate about effective communication, and she works […]

December 27, 2016

Greatest Hits! Hannah Shaw, The Kitten Lady

“I live and breathe cat advocacy…that’s what I do.” Hannah Shaw was such a popular guest earlier this year that we couldn’t wait to bring back her episode for a reboot! How was she to know that saving an orphaned kitty would reboot her career, as well! Hannah, affectionately known […]

April 1, 2017

Interview! Sara Kent, Director of Shelter Outreach for Petfinder

“Video is a great way to let cats speak for themselves…and they don’t have to say a lot.” Petfinder has brought the world of technology to shelters and potential adopters. Sara, who’s been there for 17 years, speaks with Stacy about the visibility it brings to hundreds of thousands of […]

October 13, 2018

Interview! Kelly Duer, Foster Program Consultant with Maddie’s Fund

“Foster is the most humane and cost-effective solution.” Kelly Duer, Foster Program Consultant for Maddie’s Fund, has worked with many organizations over the years, including such big names as FEMA and Best Friends Animal Society. The goal of her work is to help groups increase live outcomes for animals through […]

April 6, 2019

Interview! Nikki Martinez, Trapper, Foster Mom, and Feline Welfare Activist

“Fostering absolutely saves lives, but TNR saves more.” Nikki Martinez was always a dog person. That all changed one day when a kitten ran in front of her car on her way to a post-surgical doctor appointment. Feeling down and overly focused on herself after her surgery, Nikki poured her […]

June 8, 2019

Interview! Jackson Cunningham, Founder of Tuft + Paw

“We are trying to design things that last for life.” Listen to Episode #303 Now In this episode, Stacy talks with Jackson Cunningham, founder of Tuft + Paw, a modern cat furniture company. Jackson and his girlfriend and business partner both have had cats all their lives, and describe […]

August 20, 2019

Deb Barnes, Author, President of the Cat Writers’ Association

“Using my own life as a vehicle to educate others is what I wanted to do.” Listen to Episode #313 Now Deb Barnes is an award-winning author and blogger who currently serves as president of the Cat Writers’ Association, and as secretary of the board for Pawsitively Humane in […]

January 16, 2020

Double your adoptions in 2020 – here’s how!

This is a guest post from Kristen Auerbach, Director of Pima Animal Care Center. Kristen Auerbach has been making some dramatic changes since joining the Pima Animal Care Center in Tuscon, AZ. I have been following her and I found the post below very interesting and valuable. Kristen has kindly allowed […]

June 9, 2020

Mary Tan, Whisker Media

“We need to change the image of cats and cat owners so that they can be elevated in society.” Listen to Episode #355 Now Stacy sits down with Mary Tan, owner and chief storyteller at Whisker Media, a boutique strategic communications agency that focuses on marketing and public relations […]

October 6, 2022

9 Steps to Ethical Storytelling

Contributed by Caitlin Quinn, Director of Operations at HeARTs Speak Has anyone outside of the field of animal welfare ever said to you, “I could never do what you do, I care about animals too much.” That sentiment seems to reflect the frequent assumption that our work is primarily about […]

November 21, 2022

Picture Perfect Cats with Brian Vermeire and Kristina Hughes, Frame Your Feline Founders

“Once you get one cat, you can’t stop getting cats. It’s an addiction like none other.” Listen to Episode #483 Now This episode is sponsored in part by Doobert and Maddie’s Fund. Meet Brian Vermeire and Kristina Hughes, stand-up comedians and entrepreneurs based in Los Angeles. The pair grew weary of […]

October 18, 2016